To provide a definitive,
visually interesting and easy to use guide to hotels
in London.
Our market research
showed that people experienced a level of frustration
with some of the other Internet guides due to the level
of application it took to find and display a series
of hotels in a particular area.
Also our research showed that using
postcodes to define particular areas in London,(Apart
from the fact that they are always changing!), was a
stumbling block for 'Londoners' and tourists alike -
which is why we have designed this particular guide
in areas.
